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Marketing tools

Marketing calculators

Four calculators that answer the questions every new business asks about marketing: is it working, and what can I afford to spend?

Ad return (ROAS)

Did your ads make money? Return on ad spend is revenue from ads divided by what the ads cost.

Cost per customer and payback

What it costs to win a customer, how long they take to pay that back, and what they're worth over their lifetime.

Sales funnel

Visitors become sign-ups, sign-ups become customers. See where the money comes from, and what traffic your goal needs.

Email list value

What one email subscriber is worth to you. Use it to decide how much you can spend to get one.

Starting numbers are examples, not benchmarks. Rates vary a lot by industry, so use your own data as soon as you have it.